How we tripled lead generation for a real estate agency using targeted Facebook ads, local SEO, and virtual tour marketing. Complete strategy breakdown with actual numbers and results.
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TLDR – Real Estate Lead Generation Success
- Facebook ads targeting specific neighborhoods increased leads by 180%
- Local SEO optimization brought in 90% more organic leads
- Virtual tours increased listing engagement by 250%
- Combined strategy resulted in 300% total lead increase
- Cost per lead decreased by 45% while lead quality improved
The Starting Point
The real estate agency was generating 20 leads per month with a $3,000 marketing budget, primarily through traditional print advertising and basic website presence.
Facebook Ads Strategy
We implemented hyper-targeted Facebook ad campaigns focusing on specific neighborhoods, price ranges, and buyer personas.
Key Takeaways
- Hyper-local targeting dramatically improves real estate marketing ROI
- Visual content like virtual tours significantly boost engagement
- Local SEO is crucial for real estate lead generation
- Multi-channel approach outperforms single-channel marketing
- Regular optimization and testing are essential for sustained growth
FAQs
What was the most effective marketing channel?
Facebook ads provided the highest volume of leads, but local SEO delivered the highest quality leads with better conversion rates.
How important are virtual tours?
Virtual tours were game-changing, increasing time spent on listings by 250% and significantly improving lead quality.
What's the recommended budget split?
We recommend 50% for Facebook ads, 30% for local SEO and content, and 20% for virtual tour production and other visual content.